Calculate margin and markup
Margin and markup are not the same. This calculator shows both values side by side.
Calculate margin, markup and gross margin
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Enter your purchase price excluding VAT.
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Enter the planned or actual net selling price.
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Compare gross profit, markup and margin in the result.
If you need a bespoke version
You can keep using this free tool as it is. If you need a bespoke version with your own rules, data or workflows for a website, shop or internal process, I can build it for you – for example with B2B pricing and customer groups, custom fee or discount logic, and WooCommerce extensions.
How this tool calculates
Markup relates gross profit to cost price. Margin relates the same gross profit to selling price.
Your inputs and results remain on your device. Reloading the page restores the default values.
Terms used in this calculation
- Gross profit
- Selling price minus cost price, before further operating costs and taxes.
- Markup
- Gross profit in relation to cost price.
- Trading margin or margin
- Gross profit in relation to selling price.
Frequently asked questions
Are margin and markup the same?
No. Both use the same gross profit, but relate it to different starting values.
Should I enter gross or net prices?
For a business calculation, enter both prices excluding VAT.